OpenAI launches native image generation in ChatGPT, igniting the 'Ghibli-style' cultural phenomenon

事件摘要

In March 2025, OpenAI released GPT Image, a native image generation model integrated directly into ChatGPT — replacing the separate DALL-E system. The model could render text accurately in images, understand complex visual prompts, and generate in multiple languages. On March 27, users discovered they could transform photos into Studio Ghibli animation style, triggering a global viral trend. The 'Ghibli Moment' became 2025's first major AI cultural phenomenon, sparking both delight and a renewed debate about AI-generated art and copyright.

影响评估

• Access Democratization +1 · Immediate

  Integrated image generation into ChatGPT, making it available to hundreds of millions of users without needing separate tools. Multi-language support and accurate text rendering expanded practical utility.

  Affected Groups: ChatGPT users, content creators, general public

• Risk Creation -1 · Medium-term

  Ghibli-style trend reignited copyright and ethical debates about AI training on artistic styles. Artists raised concerns about style imitation without consent or compensation.

  Affected Groups: artists, illustrators, copyright holders

共识度与来源

• 1
  GPT Image — Wikipedia

  URL: https://en.wikipedia.org/wiki/GPT_Image

  A text-to-image variant of the GPT family, GPT Image is native to ChatGPT as ChatGPT Images. Released March 2025.

  Reference Evidence Citation logged Live source
• 2
  ChatGPT: Viral Studio Ghibli-style AI images showcase power and copyright concerns — CNN

  URL: https://www.cnn.com/2025/03/27/style/chatgpt-studio-ghibli-ai-images-intl-hnk

  ChatGPT: Viral Studio Ghibli-style AI images showcase power – and copyright concerns – of update.

  News Report Citation logged Live source